Hazem Khattab

Transforming digital presence into measurable business growth. Leveraging 16 years of market experience to drive cutting-edge SEO, Generative Engine Optimization (GEO), and high-performing offshore teams.

The Science of Digital Growth

Marketing is a science inextricably linked to business development, a philosophy I have proven over 16 years in the market. Throughout my career, I have driven comprehensive digital transformations across the Education, Real Estate, and Automotive industries.

Today, as an SEO/GEO Marketing Manager at Fantastic Services, I specialize in bridging the gap between technical execution and high-level corporate strategy. From leveraging AI and LLMs for localized search dominance to managing and expanding talented offshore teams in Cairo, my goal is simple: optimize costs, scale digital reputation, and attract customers through unparalleled search experiences.

I have always believed that if you fail to plan, you plan to fail. My data-driven blueprints are built to succeed.

Core Areas of Expertise

Programming & UI/UX

Great strategies require robust digital infrastructure. I architect high-performance, custom-coded web applications, native mobile apps, and seamless UI/UX experiences engineered for speed, security, and infinite scalability.

Digital Marketing & Brand Strategy

Turn platforms into revenue engines. I design full-funnel campaigns, manage targeted social media and Google ads, produce premium media assets, and build proactive reputation and branding strategies that drive loyalty.

Technical Recruitment & Team Building

Scale your operations with exceptional talent. I oversee the sourcing, vetting, and technical recruitment required to build high-performing digital task forces that integrate seamlessly into your business.

I've Partnered With Industry Leaders:

Professional Endorsements

Verified Google Reviews

Digital Marketing & SEO Leadership Experience

Over 16 years of market experience bridging the gap between high-level business development and technical digital marketing execution. Proven track record of scaling offshore teams, optimizing costs, and driving consistent ROI across the UK, KSA, and MENA regions.

Education

2003-2007

Helwan University

  • License of Arts and Education
  • Grade: Very Good
2010-2011

Helwan University

  • Post Graduation Studies - Education
2015-2017

Azhar University

  • MBA -Marketing
2019

American University in Cairo

  • Priciples of Marketing

Certificates

2021
Digital Marketing Institute

E-commerce

2021
Udacity

Advanced Digital Marketing - Nanodegree

Experience

2023 - Present
Fantastic Services UK, London (Cairo Office)

SEO/GEO Marketing Manager

● Managing Cairo office (HR/Logistics/Operations)
● SEO manager (UK Market / New Zealand Market)
● Area Development Franchisees Organic Leads
● Other digital activities (PPC/WP management)

2019-2023
Alkhaleej Training & Education KSA , Riyadh (Remote)

Digital Marketing Manager

● Managing the digital marketing team in Cairo & Riyadh for the subsidiaries (education, training, cafes, gyms, and beauty salons)
● Plan, create and implement an integrated digital marketing strategy
● CRM (Zoho/ Oracle Eloqua / Oracle Rightnow)
● Measure and report the performance of all digital marketing
campaigns.
● Track SEO and Google Analytics data and make a complex analysis
● Set and control the marketing budget while setting smart cost-effective
plans.
● Align the corporate goals and target with your marketing strategy to reach out to the optimal results as determined.
● Upgrading the team skills as per updated knowledge
● Research competitors and provide suggestions for improvement.

2018-2019
EL Mansour Developments Cairo, Egypt

Digital Marketing Manager

● Managing social media team
● Managing agency relations
● Managing Social media marketing ,Google Analytics , SEO , SEM ,GDN.

2017-2018
Quadrant Middle East Cairo, Egypt

Business Development Manager

● Managing all digital marketing campaigns
● Acquiring and managing key client accounts in the education and learning industry.
● Closes new business deals by coordinating
requirements; developing and negotiating contracts; integrating contract requirements with business operations.
● Primarily obtaining new clients and fostering business relationships to increase revenue from sales

2015-2017
Berlitz Egypt Cairo, Egypt

Assistant Director

● Managing the operational , Sales , Technical
team of branches Berlitz Maadi Area
● Make the monthly schedule for the classes
and the distribution of instructors as per the
sales plan
● Make the sales plan for each branch
● Make the human power utilization plan for
the instructors
● Manages the follow up activities with the
escalated cases by customer complains
● Interview VIP customers to make their
learning plan along with their study.

2013 - 2014
Berlitz Egypt Cairo, Egypt

Sales Supervisor

● Conducts sales interview with clients
● Follow-up Sales activities
● Handling new clients' problems
● Analyzing market inquiries
● Setting Sales plans for the MOM
● Setting new packages and plans to fit the
market inquiries
● Testing unit specialist
● setting Learning programs for clients to
achieve their target level of proficiency

2010 - 2013
Berlitz Egypt Cairo, Egypt

Instructor/Trainer

● EFL instructor for corporate projects
● EFL instructor for individuals at branches
● Corporate visiting instructor at corporates
● Soft skills workshops trainer (sales,
marketing, and customer service)
● Arabic classes for foreigners

2009 - 2010
Egyptian Army Training Authority Cairo, Egypt

Language Instructor

● English as a foreign language / Arabic for foreigners
● Testing Unit Specialist
● Translator (En>;Ar & Ar>En)

Hard Skills & Technical

SEO / SEM / AI & LLMs / GEO / SMM

95%

Digital Reputation

90%

Digital Marketing

95%

Off-shore teams management

90%

CX & CRM

95%

Brand Management

95%

E-Commerce Marketing

90%

Tech Recruitment

100%

Soft Skills

Leadership

95%

Problem solving

95%

Networking

95%

Negotiation Skills

100%

Languages

English

95%

Arabic

100%

French

55%

Strategic Consulting & Digital Growth Projects

Beyond full-time operational leadership, I partner with global organizations, real estate developers, and e-commerce brands to architect high-ROI digital marketing and GEO strategies. Here is a look at recent consulting projects and the growth they generated.>

HDL Egypt

HDL Egypt

Marketing
ColdWell banker Stellar

ColdWell banker Stellar

Branding, Marketing
Adamco Pharma

Adamco Pharma

Marketing
AL Ayquna Real Estate

AL Ayquna Real Estate

Branding, SEO, Social Media
Al Hamd Ford Automotive Center

Al Hamd Ford Automotive Center

SEO
Alkhaleej Training KSA

Alkhaleej Training KSA

Marketing, Programming, SEO, Social Media
Rowad El Khaleej

Rowad El Khaleej

Marketing, Programming, SEO, Social Media
Image Dental Clinic – Dr Mohamed El Abd

Image Dental Clinic – Dr Mohamed El Abd

SEO
PRODEV Misr

PRODEV Misr

Programming
Smile Craft Dental Clinic – Dr Mohamed El Sherif

Smile Craft Dental Clinic – Dr Mohamed El Sherif

SEO
Precision Surgery Clinic – Dr Omar Essam

Precision Surgery Clinic – Dr Omar Essam

SEO
Diamond Cover – Paint Protection Films

Diamond Cover – Paint Protection Films

Branding, SEO, Social Media
Five Seasons Optics KSA

Five Seasons Optics KSA

Programming, SEO
The League of Arab States

The League of Arab States

Social Media
SKY Logistics

SKY Logistics

Branding, SEO, Technical Recruitment
El Karnak Real Estate Developments

El Karnak Real Estate Developments

Branding, Programming, SEO
London House Real Estate developments

London House Real Estate developments

Branding, Programming, Social Media
Al Ahmady Automotive

Al Ahmady Automotive

Marketing, Social Media
Cartoon Castle

Cartoon Castle

Social Media
New Horizons Egypt

New Horizons Egypt

Marketing, Social Media
Growth Engine Egypt

Growth Engine Egypt

Branding, Marketing, Programming, Reputation Management
United Nations ( USAID Project )

United Nations ( USAID Project )

Business Consultation
DFA – Accredited German Institute

DFA – Accredited German Institute

Branding, Marketing, Reputation Management

Our Digital Growth Services

Full-cycle digital marketing, premium brand architecture, and data-driven acquisition strategies designed to capture attention and drive measurable revenue.

Performance Marketing & Acquisition

Full-Funnel Marketing

Data-backed, multi-channel campaigns engineered to convert raw traffic into qualified leads and measurable revenue.

Google Ads

High-ROAS paid search campaigns designed to capture immediate, bottom-of-funnel buyer intent.

Social Media Advertising

Precision-targeted paid social strategies to accelerate lead generation and amplify brand awareness.

Brand Identity & Digital Presence

Brand Architecture

Crafting a premium, cohesive brand identity that commands immediate market authority and builds lasting trust.

Reputation Management

Proactive monitoring and strategic protection of your digital footprint, ensuring a flawless brand narrative.

Social Media Management

Building highly engaged, loyal communities across major platforms through authoritative, brand-aligned content.

Media Production

High-end visual asset creation and production that elevates your brand's digital story and captures audience attention.

Search Engine Dominance

Search Engine Optimization

Comprehensive organic strategies to dominate search results and drive high-intent, sustainable traffic.

Generative Engine Optimization

Future-proofing your brand's visibility for AI-driven search engines and advanced language models.

Authority Link Building

High-end digital PR and strategic backlink acquisition to scale your domain's power and industry authority.

Local SEO

Hyper-targeted geographic optimization to capture high-value customers right in your specific market.

Google My Business

Full-scale optimization of your Google Business Profile to maximize local visibility and customer trust.

Technical Infrastructure & Solutions

Web Development

High-performance digital storefronts built for speed, seamless user journeys, and maximum conversion.

UI/UX Design

Data-driven interface design that eliminates friction and creates intuitive, engaging user experiences.

Mobile Applications

Custom application design engineered to keep your brand directly in your customers' hands.

Technical Recruitment

Sourcing and placing elite digital talent directly into your internal marketing and tech teams.

Ready to dominate your market?

The Growth Hub: Insights on SEO, GEO & Leadership

Strategies, frameworks, and deep dives from 16 years in the digital marketing trenches. Explore my latest thoughts on search experience optimization (SXO), the future of AI in search (GEO), and how to build resilient offshore technical teams.

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